With Nine Inch Nails' latest album, Year Zero, Trent Reznor is involving more than just music. The group has teaser trailers out on YouTube. They have the username takeparepin, and browsing around I saw more videos from different users. Are they actual individuals making their own copycat videos or are they part of the group? OR are they part of the group BECAUSE they are making the copycats? Dundunnnnn. A few tracks are available for people to tinker with on audio editing software. Are people that edit the songs now part of the experience?!
A big question to ponder is, Is this marketing? They say it isn't; the videos are part of the piece as a whole. Check it out. http://iamtryingtobelieve.com/ and http://yearzero.nin.com/. The new album on CD looks black with black when you first get it... after it plays it turns white. Super cool temperature color change.
And just for kicks, an interview with Exotic Birds, when Reznor was a tot in the music business and wore trendy clothes.
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